RSA Business Disruption Campaign
Banner ads
RSA developed and launched this campaign in a matter of weeks to address the disruption and risks COVID-19 was creating for organizations across sectors. With the copywriting for this campaign, I needed to find a way to acknowledge the business disruption COVID-19 was causing without referencing the virus, and I needed to channel the voice of a trusted advisor assuring a client that she could meet these challenges head on.
LinkedIn ads
I write reams of ads for LinkedIn. Here’s an example of a LinkedIn ad I wrote in support of the business disruption campaign. It generated a .33% click-through rate and an 8.39% conversion rate. Risk and security leaders can’t resist a good maturity model.
Had enough surprises?
This LinkedIn ad shows how I speak with compliance professionals and the creative twist (“Had enough surprises?”) that I brought to the topic. This ad didn’t have the strongest click-through rate at .24%, but that’s attributable to the niche topic and audience. Ask me about the email I wrote for this webinar. You’ll love it.