RSA “Be You” Brand Campaign
RSA NetWitness Platform print ad
RSA has been on the cybersecurity scene for 30 years, which can make the company seem old next to all the startups in the industry. To show the marketplace how modern we are, we created the “Be You” brand campaign. One of my challenges as the copywriter was tying the messaging for each of RSA’s four distinct products to the broader “Be You” brand messaging. Here’s an example of how I accomplished that for RSA NetWitness Platform, our SIEM and XDR product.
RSA SecurID Access print ad
One of the ideas behind the “Be You” campaign is that RSA allows its customers to be unique: RSA products give customers the capabilities to manage security and risk their way, according to their businesses’ unique needs and goals. You can see how I wove that concept into the copy for our authentication solution, RSA SecurID Access.
RSA Archer Suite print ad
Here’s how I executed the “Be You” campaign for RSA Archer Suite, our GRC product.